1954 Lincoln Brochure

Description

This is a brochure for the 1954 model year Lincoln. The two models featured are the Cosmopolitan and the Capri. The brochure is printed on heavy textured paper and contains 16 pages and measures approximately 8 x 9 inches. There is text, black & white and brick & white illustrations and black & white photos.
The Lincoln Capri was sold by the Lincoln division of Ford Motor Company from 1952 to 1959. A full-size luxury car, the Lincoln Capri was introduced as a premium trim variant of the two-door Lincoln Cosmopolitan. The Capri was introduced in 1952 as a stand-alone model line serving as the premium Lincoln. With the introduction of the Lincoln Premiere (and Continental), the Capri replaced the Cosmopolitan as the standard Lincoln product line.
The Lincoln Capri was produced across three generations; following its withdrawal, Lincoln rebranded the Capri using only its division name (following a practice used from 1946 to 1951). Along with the Lincoln Premiere and the Continental model lines, the Lincoln Capri was replaced by the 1961 Lincoln Continental.
Competing against the Cadillac Series 62, Chrysler New Yorker, and Packard 200, 14,342 Capris were sold in its debut year, and nearly double that, 26,640, in 1953. It readily outsold its stablemate, the Cosmopolitan, each year until the Cosmopolitan's demise. The Capri had a new Lincoln 90 degree V8 engine.